Friday, September 6, 2019
Write Like a Modernist Essay Example for Free
Write Like a Modernist Essay Over the course of the next several days, you will complete a writing assignment. In the assignment, you will demonstrate your understanding of the tenets of modernist literature by rewriting a Romantic poem in a way that incorporates typically modernist qualities in terms of language, style, literary elements, and themes. The assignment is broken down into four parts. Part 1: Choose a Romantic Poem Romantic literature champions the beauty of the world and the inherent goodness of human beings, and Romantic verse is highly structured and deeply traditional. Modernism frequently defines itself as a reaction against and a rejection of romanticism. Modernist poets viewed Romantic poetry as a remnant of the nineteenth century. Modernists did not think that writing as the Romantics did in the 1800s could effectively capture their twentieth-century world or their experiences in that world. Begin this assignment by choosing a Romantic poem from the nineteenth century that you intend to rewrite in a way that incorporates typically modernist qualities. You can find numerous examples of nineteenth-century Romantic poetry on pages 83ââ¬â112 of your Journeys anthology. For example, William Wordsworthââ¬â¢s ââ¬Å"I Wandered Lonely as a Cloud,â⬠which appears on pages 90ââ¬â91 of your anthology, is a well-known Romantic poem. Note: You may not use this poem in your answer. Part 2: Briefly Explain the Romantic Poem You Chose In a single paragraph, describe the Romantic poem that you selected. Focus on the language, style, literary elements, and themes of the work. This step of the process is important because these are the aspects of the work that your modernist rewrite of it will change. Here, as an example, is a brief explanation of Wordsworthââ¬â¢s ââ¬Å"I Wandered Lonely as a Cloudâ⬠: Most of Wordsworthââ¬â¢s poem describes how a ââ¬Å"crowdâ⬠of daffodils near a lake looked as they fluttered in the breeze. This poem uses formal language, has a fixed rhyme scheme, and employs an even meter. The speaker is very closely linked to the poet, and neither the voice nor the perspective in the piece ever shifts. The work contains a number of similesââ¬âone compares the speaker to a lonely cloud, another compares the daffodils to starsââ¬âand the flowers are personified to make the descriptions of them more vivid. Thematically speaking, the poem is about how, even long after having seen the flowers, the speaker feels comforted and happy whenever he thinks of their beauty. Part 3: Do a Modernist Rewrite of the Romantic Poem You Chose Begin your rewrite. To do so, imagine yourself as a poet in the early twentieth century, and imagine your rewrite as an attempt to update the outdated elements of the nineteenth-century work you selected. Remember that modernist poems â⬠¢ Capture the cynicism and disappointment many people felt toward outdated nineteenth-century ideas â⬠¢ Focus on the complexities of modern life â⬠¢ Highlight the alienation of the individual in the modern world â⬠¢ Break with past literary traditions and styles â⬠¢ Employ references to diverse cultures, belief systems, and histories â⬠¢ Use experimental language and techniques, such as drawing a distinct line between the poet and the speaker and writing from multiple perspectives and in different voices Your rewrite must incorporate at least three of the six listed characteristics of modernism. Here is an example of a modernist rewrite of the first stanza of Wordsworthââ¬â¢s ââ¬Å"I Wandered Lonely as a Cloudâ⬠: Part 4: Briefly Explain Your Modernist Rewrite In a response of at least two paragraphs, provide an explanation of the steps you took to rewrite the Romantic poem you selected. Your explanation should point out at least three typically modernist qualities in your work with regard to elements such as language, style, literary elements, and themes. Here, as an example, is a brief explanation of the modernist rewrite of the first stanza of Wordsworthââ¬â¢s ââ¬Å"I Wandered Lonely as a Cloudâ⬠: In the first stanza of my rewrite, I tried to drastically change the mood of the poem. I did so by first changing the opening simile, linking the speaker (who is most certainly distinct from myself as the poet) to a World War I flying ace looking down on an empty town devastated by war. This image not only calls to mind the destruction that people in the early twentieth century witnessed, but also the loneliness felt by the individual when witnessing such devastation. I introduced ambiguity by not identifying the nationality of the pilot to whom the speaker compares himself: He may be a man seeing the destruction of his own town, or he may be one of the men who brought destruction on the town during battle. Then I decided to change the daffodilsââ¬âa symbol of the beauty of the natural world in Wordsworthââ¬â¢s poemââ¬âto a crumbling building on an abandoned and ugly street. I thought these images helped convey a sense of loss. I used the word crumblecrackingââ¬âan invented termââ¬âto call to mind how the broken bricks of the building look. This type of experimentation with language is typical of modernist poetry. Finally, I used the word forsaken not only because it suggests abandonment, but also because it calls to mind the last words of Jesus on the cross. This allusion then quickly blends into the reference to a mythological figure, Tefnut, the Egyptian goddess of rain and fertility. This allusion hints at the possibility of remaking a new world out of the fragments of the old, yet the ââ¬Å"saggingâ⬠hospital attests to how hard such a restoration would be. Thematically, I was trying to depict the loneliness and the alienation of the speaker in this decrepi t world.
Thursday, September 5, 2019
History of Domestic Violence and Legislation in the UK
History of Domestic Violence and Legislation in the UK Literature Review Definition of domestic violence Domestic Violence is a phenomenon affecting many societies directly and indirectly around the world; and somehow, after many years of research not a single definition describes this phenomenon adequately yet. Defining domestic violence can be very difficult, as it is a broad term used to describe a range of behaviours and has a multiplicity of meanings to different people in different contexts (Burton, 2008). Domestic violence usually begins as an isolated abusive incident, however, when the abuse is repeated and becomes a constantly abuse, it is defined as ââ¬Å"batteringâ⬠(McCue, 2008). Physical is not the only form of domestic violence. Psychological and emotional violence are common forms of domestic violence as well (Lowenstein, 2005) and therefore the government has widened the definition of domestic violence to cover psychological intimidation and controlling behaviour and at the same time, recognising that domestic violence occurs in younger peopleââ¬â¢s intimate relationships (Walker and Gavin, 2011), applying to victims under the age of 18 as well: ââ¬Å"any incident or pattern of incidents of controlling, coercive, threatening behaviour, violence or abuse between those aged 16 or over who are, or have been, intimate partners or family members regardless of gender or sexualityâ⬠. This includes psychological, physical, sexual, financial and emotional abuse (Home Office, 2013). The new Home Office definition express controlling behaviour and coercive behaviour. Controlling behaviour is a reach of acts intended to make an individual subordinate or dependent by separating them from any kind of support, not allowing them to obtain personal gain by controlling and regulating their everyday move and behaviour. Coercive behaviour is an act of assault, threats, humiliation and intimidation or other abuse that is used to harm, punish, or frighten their victim (Home Office, 2013). As an example, The Supreme Court held in Yemshaw v. Hounslow London Borough Council [2011] that domestic violence was not confined to physical violence but extended to threatening or intimidating behaviour and any other form of abuse being applied directly or indirectly (Miles, 2011). Domestic violence and abuse is not regarded of age, class, wealth, education, gender, race or any other determinant. Domestic violence is as likely to be happening to a lawyer, a doctor, a teacher, or even a police officer (Gaz, 2012). History of domestic violence Domestic violence has existed for many years and has very long historical roots and it has been establish in the inequality between men and women in society (Hague and Malous, 1998). Historically, abuse to wife has been viewed as normal which was part of marriage, something that women should expect and tolerate when being married (Erez, 2002). In the mid-1800s most legal systems accepted wife beating as a valid exercise of a husbands authority over his wife, using the ââ¬Å"rule of thumbâ⬠established by Sir Francis Buller, known as ââ¬ËJudge Thumbââ¬â¢ meaning that a husband could beat his wife with a stick not thicker than his thumb (Womenââ¬â¢s aid, 2008) and it was allowed by the old British Common Law (Dipty, 2009). Only towards the end of the twentieth century, in the 1970ââ¬â¢s, that domestic violence had been defined as a crime, justifying intervention by the criminal justice system (Erez, 2002). Legislations Pre-1970s In the 1500s, ââ¬Å"the Golden Age of the Rodâ⬠had been used against women in the United Kingdom who were taught that it was their sacred duty to obey the man of the house and during this time, violence against wives was ample. Mid-1800s, the Code of Hammurabi decreed that a wife was subservient to her husband and that he could inflict punishment on any member of his household for any transgression (WomenSafe, 2002). Around the same time in Britain, a husband had absolute power to chastisement his wife in order to implement domestic discipline (ICADV, 1999). During that time, there was no laws to criminalize violence against wives regardless of such assaults being included within the 1861 Offences Against the Person Act, the judges did very little and sometimes did nothing to address chastisement of wives (Summers Hoffman, 2002, p.31). In the late 1800s, having the Queen Elizabeth in the throne, new reforms for women were established, some of which included that wives could no longer be kept locked and beatings that could cause life threatening were treated as a ground for divorce (Cumbee Center). The introduction of the Matrimonial Causes Act 1878 helped victims of violence in marriage to obtain separation orders if their husband was convicted of aggravated assault (Summers Hoffman, 2002) and in 1882, the Womanââ¬â¢s Property Act, allowed wives to obtain full control over their own money and property (Parliament). Second-wave feminism In 1960s and 1970s, there was a massive comeback of feminist activity, in conjunction with the womens liberation movement. This period has been called the Second Wave of feminism, having the first wave from 1848 to 1920, when women won the right to vote (Cree, 2008). The Second Wave of feminism developed in the United States, West Europe, Australasia and Japan. However, it started in small local female groups in the United Kingdom, aiming to campaign similar private problems they all shared ( ) such as equal rights in employment, education, public and private lives and of course campaigning against rape and domestic violence (Cree, 2008) and it was then when domestic violence started to emerge as a significant issue, being recognised as a major social problem needing for political response and remedies (Summers Hoffman, 2002). The great movement established networks for support, analysing and comparing womens roles and relationships in society and defined a set of demands for the social and economic equality for women (Mendes, 2009). The womenââ¬â¢s movement campaign was so successful that women were able to gain a stronger voice and become a strong image for the public eye, therefore a series of laws were introduced to aid women equality, such as the Equal Pay Act 1970 granting equal wages for both women and men (Mendes, 2009). Post-1970s The womenââ¬â¢s movement was so successful that it helped with several legislations development (Hughes, 2010). There has been considerable changes in the national policy of domestic violence in the United Kingdom in the past 30 years (Matczak et al, 2001) made by the local government authorities which began to undertake and develop actions on domestic violence, and it was all mainly in response to the high demand from groups and Non-Governmental Organisations (NGOs) for the housing, social services and court and police protection for domestic violence victims (Ashworth). Some of the legislations development included the Sex Discrimination Act 1975 which was passed outlawing sexual discrimination in the workplace and the Domestic Violence Act was passed in 1976 allowing married women to access court order to prevent further violence and to have the right to stay at home without the abuser (Hughes, 2010). Womens Aid was also developed as a result of the womens liberation movement and as all women gathered together, the big concern of violence at home as well as other types of abuse, including sexual abuse became highlighted. Before Womenââ¬â¢s Aid, the organisation was the first Womens Aid federation which was set up in 1974, to provide practical and emotional support as part of the different services available to women and children experiencing violence (Womenââ¬â¢s Aid). The 1970s brought three vital items of legislations, the Domestic Violence Matrimonial Proceedings Act 1976, which provide the police with powers of arrest for the breach of injunction in cases of domestic violence and allowed women to obtain the right to stay at the matrimonial home, the Domestic Proceedings Magistratesââ¬â¢ Courts Act 1978, which amend the use of injunctions to prevent further violence in the home and the law relating to matrimonial proceedings in magistratesââ¬â¢ courts and the Housing (Homeless Persons) Act 1977, which refers to persons who are homeless or threatened with homelessness which helped domestic violence victims with re-housing (UK Legislations). The acts were meant to produce legal remedies, however, the ways in which they were enforced meant that battered women continue to be inadequately protected leaving criminal law broadly untouched in terms of the protection of victims and the punishment of perpetrators of domestic violence (Summers Hoffman, 2002). However, in 1993 the Crown Prosecution Service, published a comprehensive guide for all staff to be able to deal with domestic violence cases adequately even is a victim decides to withdraw the request for prosecution which tends to happen occasionally as a result of intimidation or fear by the abuser (Ashworth). Furthermore, legislative reforms took place in the 1990s, Part IV of the Family Law Act 1996 being the most significant one which improved the protective orders available to domestic violence victims under the civil law (Burton, 2008). The Family Law Act 1996 Part IV which is now the main piece of legislation providing remedies under the civil law for victims of domestic violence (Burton, 2008) provides the victim with a statutory ââ¬Ëhome rightââ¬â¢ meaning the victim cannot be evicted from the home unless there is a court order (Welstead Edwards, 2011). Throughout the period between 1997 and 2010, the principle arrangement of policy and legislation on domestic violence was being enforced based on prevention, protection and justice and allowing support to victims of domestic abuse to be established at local and national level (Matczak et al, 2011). Up to dated In 1986, the Home Office published the first circular regarding domestic violence called ââ¬Å"Violence against womenâ⬠which made it clear that it was obligatory for the police to ensure the safety of women and children at domestic deputes (Applegate, 2006) but it wasnââ¬â¢t until 1992 that both the Home Office Circular 60/1990 and the Association of Chief Probation Officers declared domestic violence to be a crime, given law enforcement agencies the power to punish the abuser (Kury Smartt, 2006). However, it did not make much of a change to the policy (Applegate, 2006). It was not until 2005 when the Domestic Violence Crime and Victims Act 2004 was introduced, that put some of these issues addressed by the criminal law and when some changes to the policy where actually made. The Act aims to increase the safety of domestic violence victims by providing the police with enormous power to approach and deal with domestic violence in better ways, establishing a new offence called ââ¬Å"familial homicideâ⬠which provides the power of arrest for minor offences of common assault and linking some criminal and civil remedies (Womenââ¬â¢s aid) and for the criminal justice, there is a statutory code of practice to ensure they provide support and protection to victims of domestic violence (Applegate, 2006). While the law itself does not distinguish between a domestic violence victim and a person who gets attack by a stranger in the streets, in practice the victims of domestic violence rarely obtain the lawââ¬â¢s protection (Elliot Quinn, 2012). Unlike in some jurisdictions from other countries such as the United States, there is no specific offence of domestic violence in the United Kingdom, instead, there are a variety of criminal offences including sexual and physical assault, harassment offences and the crimes related to homicide, which can be applied in a case of domestic violence (Paradine Wilkinson, 2004) Today, the government is fully committed to tackle domestic violence in the United Kingdom in every possible way by allowing violence and abuse to be treated seriously by courts and the criminal justice system (Summers Hoffman, 2002). The governmentââ¬â¢s strategy to tackle domestic violence is based on three elements; prevention, protection and justice, and support (Blunkett, 2003). The government provides some of these elements by implementing local domestic violence conventions where the police, social services, housing services, probation, health services, legal professionals, and many other voluntary agencies gather and work together to tackle domestic violence at local level (Matczak et al, 2011). Although, there have been implementations of local domestic conventions and domestic violence units as well as many multi-agencies that work together to tackle domestic violence and changes in legislation and police policy, there are still some major concerns of how domestic violence is being dealt today. In 2012, around 1.2 million women suffered domestic abuse, over 400,000 women were sexually assaulted, less than 1 in 4 suffered abuse from their partners (Home Office, 2013) and on average, two women are being killed a week by a partner or former partner (CAADA, 2013). Furthermore, the police have been majorly criticised for failing to respond to domestic violence properly by not recording incidents as crimes (Paradine Wilkinson, 2004) with a 30% of domestic violence incidents reported to the police but not taken into actions and only 4% of reported incidents resulting in a conviction (Womenââ¬â¢s aid) and they have been also criticised for not making arrests and failing to enforce civil injunctions (Paradine Wilkinson, 2004). For these reasons, in September 2013, the Home Secretary has commissioned Her Majestyââ¬â¢s Inspectorate of Constabulary (HMIC) to carry out an inspection into how police forces are responding to domestic violence and the review will be exanimating the performance of all forces around England and Wales and report back to the Home Office in April 2014. In the meantime, chapter 2.4 and 2.5 will be looking at the reporting and non-reporting of incidents and how the police is responding to domestic incidents after the establishment of domestic violence units were introduced across the country, and assess the changes in police policy and practice over the past years including the ââ¬Ëpro-arrestââ¬â¢ policy which aims to reduce the number of domestic violence cases discontinued by the police or the Crown Prosecution Service (Hoyle Sanders, 2000). References Applegate, R.J., 2006. Changing local policy and practice towards the policing of domestic violence in England and Wales. Policing: An International Journal of Police Strategies Management. 29 (2): 368 ââ¬â 383. Blunkett, D., 2003. Safety and Justice: The Governmentââ¬â¢s Proposals on Domestic Violence. Home Office. Norwich. Burton, M., 2008. Legal responses to Domestic Violence. Oxon: Routledge-Cavendish. CAADA (Co-ordinated Action Against Domestic Abuse). Key statistics on the prevalence of domestic abuse [online]. Bristol: Co-ordinated Action Against Domestic Abuse. Available from: http://www.caada.org.uk/policy/statistics.html. [Accessed 17 January 2014]. Cree, V., 2008. Feminism: Past It, Lost Cause or Unfinished Revolution? [online]. University of Edinburgh Social Work Seminar. Available from: http://www.socialwork.ed.ac.uk/events/lecture_notes/feminism_lecture. [Accessed 6th February 2014]. Cumbee Center. History of Domestic Violence [online]. Cumbee Center to Assist Abused Persons. Available from: http://www.cumbeecenter.org/domestic_violence_history.php. [Accessed 6th February 2014]. Dipty, D., 2009. The Three Dimensions of Domestic Violence. Oklahoma: Tate Publishing Enterprises. Elliot, C. and Quinn, F., 2012. Criminal Law. Ninth Edition. Harlow: Pearson Education Limited Erez, E., 2002. Domestic Violence and the Criminal Justice System: An Overview. Online Journal of Issues in Nursing [online]. 7 (1). Gaz, LS., 2012. Features: How to stop domestic Violence. Law Society Gazette [online]. 41. Home Office., 2013. Domestic violence and abuse [online]. Home Office. Available from: https://www.gov.uk/domestic-violence-and-abuse. [Accessed 4th February 2014]. Home Office, 2013. Ending violence against women and girls in the UK [online]. Home Office. Available from: https://www.gov.uk/government/policies/ending-violence-against-women-and-girls-in-the-uk [Accessed 4th February 2014]. Hoyle, C. and Sanders, A., 2000. Police Response to Domestic Violence. The British Journal of Criminology [online], 40 (1): 14-36. Hughes, C., 2010. Second Wave Feminism [online]. Available from: http://www2.warwick.ac.uk/fac/soc/sociology/staff/academicstaff/jonesc/jonesc_index/teaching/birth/second_wave_feminism.pdf. [Accessed 11th February 2014]. ICADV, 1999. History of Battered Womenââ¬â¢s Movement [online]. SafeNetwork: Californiaââ¬â¢s Domestic Violence Resource. Available from: http://www.icadvinc.org/what-is-domestic-violence/history-of-battered-womens-movement/. [Accessed 6th February 2014]. Kury, H. and Smartt, U., 2006. Domestic Violence: Recent Developments in German and English Legislation and Law Enforcement. European Journal of Crime, Criminal Law and Criminal Justice. 14 (4): 382-407. Lowenstein, L.F., 2005. Domestic Violence: Recent Research Part 1. Justice of the Peace [online]. 196 (37). Matczak, A., Hatzidimitriadou, E., and Lindsay, J., 2011. Review of Domestic Violence Policies in England and Wales. London: Kingston University and St Georgeââ¬Ës, University of London. Mendes, K., 2009. Reporting the womens movement: A cross-national comparison of representations of second wave feminism and equal rights issues in the United Kingdom and United States daily press, 1968-1982. Cardiff University. Paradine, K. and Wilkinson, J., 2004. A Research and Literature Review Protection and Accountability: The Reporting, Investigation and Prosecution of Domestic Violence Cases [online]. National Centre for Policing Excellence, Centrex. Parliament. Key dates [online]. Parliament United Kingdom. Available from: http://www.parliament.uk/about/living-heritage/transformingsociety/private-lives/relationships/keydates/, [Accessed 6th February 2014]. Summers, R. and Hoffman, A.M., 2002. Domestic Violence: A Global View. Westport: Greenwood Press. United Kingdom Legislations. Housing (Homeless Persons) Act 1977 [online]. United Kingdom. Available from: http://www.legislation.gov.uk/ukpga/1977/48/introduction/enacted. [Accessed 11th February 2014]. Welstead, M. and Edwards, S., 2011. Family Law. Third Edition. New York: Oxford University Press Inc. Womenââ¬â¢s aid, 2008. Domestic Violence a historical perspective [online]. Womenââ¬â¢s aid. Available from: http://www.womensaid.org.uk/domestic-violence-articles.asp?itemid=1815itemTitle=A+historical+perspectivesection=00010001002200410001sectionTitle=Articles:+domestic+violence. [Accessed 4th February 2014]. Womenââ¬â¢s aid. Our history [online]. Womenââ¬â¢s aid. Available from: http://www.womensaid.org.uk/page.asp?section=0001000100190004 [Accessed 4th February 2014]. Women Safe, 2002. Overview of Historical Laws that Supported Domestic Violence [online]. Women Safe. Available from: http://www.womensafe.net/dv/dvlaws.html. [Accessed 3rd February 2014].
Wednesday, September 4, 2019
Impact of International Business in India
Impact of International Business in India India has emerged as a potential and a diversified market for the Western firms and other foreign investors. Earlier establishing a business in India was a challenging assignment, but economic reforms, brought in by different Indian governments over a period of time, have smoothen the course of entry for Western multinationals and other business magnets. Still it is considered difficult and a different proposal to do business in or with India, mainly because of its different business and socio- economic culture. Western multinationals/ investors dealing with India so far had to adopt major changes in their business style in order to serve effectively to their customers. This write up examines in detail the prevalent business, socio- economic, and cultural environments that western multinationals have to face in India, as well the implications of their adopted major changes in business practices to succeed in India. Business, socio- economic and cultural environments of India Family Business and non corporate culture Despite revolutionary changes since independence of India, the basic business style has remained the same as of family controlled businesses. Leading business families, from Birlas and Tatas to Reliance, keep total control on business of companies promoted by them. Major management posts in these business houses are always held by responsible family members. Though joint family system is slowly disappearing, but still there is a common tendency in Indian families to own a business. Another prominent feature of the Indian economy is that non- corporate sector has the largest share of the total business of the country. They are the largest employment providers. Growth in non- corporate sector is much faster than even in the corporate sector. Non- corporate sector is engaged in wide spread manufacturing and service industries, and these are again mostly family business. Non corporate sector work according to available conditions and develop their business models suiting prevalent conditions and systems. This way India is a high powered distant society. Western businesses will have to accept family authority while negotiating business deals with non- corporate as well as family controlled corporate sector. Multi Linguistic and cultural market with political challenges The business language in urban India is local language mixed with English. It is also mixed with Hindi and state dialects making it difficult for a casual business operator to negotiate. There are wide ranges of languages spoken in diverse India. Accordingly, perfection in one language by a Western business negotiator does not mean that he or she can represent his/ her business deals effectively in all parts of India. Though middle class rules the roast in India, but this class mostly believes in eastern culture, making it imperative for Western multinationals to adopt eastern tastes in their goods and services being marketed in India. At the same time it is difficult for foreign companies to standardize their products on national basis because of diversity in regional culture; but it may be possible in India on regional basis. Also foreign MNCs need to find out the consumers tastes in India before launching their products or services in Indian markets. One thing is necessary to understand that economic growth in India has brought up its middle class to the fore front; and at the same time rural poor are largely isolated from the achievements of growth.With a robust and working democratic system, India is a federal republic where bulk of executive power rests with prime minister and his or her cabinets. As a nation state, India presents a vast mosaic of hundreds of different ethnic groups, religious sects, and social castes. About one third of population lives in urban areas; an overwhelming majority of the remainder is engaged in the agricultural sector.(Michael F. Martin and K.Alan Kronstadt, August 31, 2007)Ã [i]Ã An Indian is so politically informed or connected that it would not be wrong to say that every Indian treats himself/ herself as a politician in one sense or the other. With the result every political event in India has great impact on consumer markets. Politically there is a relaxed atmosphere at present for foreign direct investments (FDIs). But businesses often get disturbed with unwanted political rallies and events. Very frequently opposite national political parties call for nation- wide strikes (called bandh in Indian dialect) on any hot issue. The entire economic process gets disturbed and with the result corporations and other businesses suffer huge losses. For example on July 5, India went on strike. The country closed down at several places after opposition parties protested an increase in the price of petrol or gasoline. (In India, the government controls petrol prices). The Associated Chamber of Commerce and Industry estimated that nationwide strike caused a production loss of US $ 2.8 billion (Human Resources, July 29, 2010)Ã [ii]Ã . Indian economy is also badly bitten by the inflationary bug. Even necessities of life have become costlier for public at large. Average citizens find it difficult to save something for luxuries. Still luxuries like cars, foreign tours etc are being sold at rates that envy other economies of the world. But this is a fact of urban India only, where black marketing and corruption is rampant. Corrupt politician and business people make ugly display of their wealth. There is no doubt that Indian economy is growing, but this growth is lopsided. The required growth in infrastructural sector is lagging behind. This has created a real bottleneck for long term growth and economic expansion. This information is necessary for Western MNCs to decide about their target sector as well the type of market available in India for their products and services. India is a free economy and taking advantage of this, many Western MNCs are also raising part of their capital investment from India itself. BPO business brought in by multinationals in India succeeded because the MNCs exploited the conditions to best of their advantage. The shortage of infrastructure for BPO business was a matter of concern for MNCs. But MNCs found that building infrastructure in India is much cheaper than developing the same in western countries. India is a developing country with huge populations. Naturally the availability of educated labor force at lower prices was a distinct advantage that MNCs exploited to enhance their overall profitability. Indian young population has proved to be more hospitable and courteous than their counterparts in Western countries. Educated young people have a lot of command in English language making it very easy and economical to get the customer convinced about the product being marketed by BPOs. The result is that BPO business in India has become not only a profitable for MNCs, but a bread earner for thousands and lakhs of its staff without pressing government resource s. Changes adopted by international firms to serve customers in India Adoption with local conditions or changing of business rules provide international business to grow firmly. Western multinationals have taken many rational and objective decisions keeping in view marketing and other conditions prevalent in India. Changes in business style are necessary as the risks in the international business are not the same as in domestic markets. Some of changes adopted by Western MNCs to serve their Indian customers are discussed hereunder. Organized Retailing and direct marketing Barring exceptions like Bata stores and few others, retailing in India so far has been fragmented and not organized. Organized retail stores and trendy chain stores to catch the young customer is be one of the major changes brought in India by Western MNCs to serve and attract their customers. Though the trend is same as in western countries, but organization style has changed. Family owned businesses are being attracted to own retail stores and develop a chain of stores as franchisee or under other arrangements with MNCs. A few successful examples are McDonalds, Levis Strauss and others. Organized retailing is growing in India. With the results manufacturers are loosing their positions. Even local brands like Pantloons and Shoppers Stop are offering competitions to manufacturers owned stores. An organized franchisee style of retailing has ushered. It is also seen that family owned businesses seek franchisees of western MNCs. Many multinationals are entering Indian market though partnerships with local giants in the organized retail sector. Direct marketing is another change brought in by the MNCs. Earlier joint venture technique of marketing has changed to direct marketing. Products are not being sold on agency basis. Goods are not manufactured but traded by MNCs in chain stores either owned by them or their franchisees. Earlier the trend was to find low cost manufacturing location in India for producing goods in India, and then marketing the goods by entering into joint venture agreements with local giants. No doubt MNCs are still benefitting from low cost production, but the trend has changed to offer the products and services directly to customers. Creating products to serve Indian markets One of the major changes that western MNCs have made is the introduction of products and services that suits Indian style of consumption. This means not only developing affordable products and services that deliver value to the customer, but also finding right kind of distribution channels and designing credit systems to permit the access of the poor to financial services. (Michael John Baker and Susan Hurt, 2007)Ã [iii]Ã In fact MNCs are taking full advantage of availably of large number of engineers, technicians, and other experts to introduce products as per Indian tastes of consumptions. Take the case of US Pizza Hut selling pizzas through its outlets in India. What they have brought to India is not an American style pizza but a way of serving food in a nice, clean, bright place at a price an ordinary family can afford. But the food they serve is what Indians like. In many cities in India, Dominos offers a 100 percent vegetarian pizza, cooked in a separate kitchen where no me at items are allowed. (Subash C. Jain, 2003)Ã [iv]Ã In fact marketing style the product has also changed by Western MNCs. For example creating small packs with simple designs and less volume at affordable prices will not only boost sale but also create brand awareness among a particular section of consumers. Introduction of financing schemes with marketing of products create an urge to buy among those who cannot afford the goods temporarily. This is certainly not unethical if the interest rates are reasonable. This is because reasonability is the basic rule of marketing. Another marketing idea floated by MNCs is to provide products and services on rental or lease basis instead of making a direct sale. This may take shape of hire- purchase sale or simple renting if the consumer does not want to purchase the product. Conclusion Indian market has peculiar characteristics. Owning family business is still the rage in Indian society that is multi linguistic with Hindi or English as link language. Inflation is very high and the conditions in India always remain political charged. Abundant educated labor force is available at reasonably cheaper wages. Corrupted people flaunt the use of money in an ugly way. Under such circumstances different democratically elected Indian governments created liberalized conditions for MNCs and other foreign investors to enter the Indian market. Businesses like BPO units succeeded immensely in India. Foreign investments also established varied businesses for their customers in India. For satisfying customers in India, these MNCs made concessions and changes in their traditional style of operations. Direct marketing and organized retailing are the major changes bought in by MNCs to satisfy their Indian clientele. Products also changed to suite Indian tastes of consumptions. Leasing and hire- purchase selling have become style of MNCs to satisfy their customers in India.
Tuesday, September 3, 2019
Identity :: Technology, SNS Profiles
Some young people create profiles as their friends have, they desire to join in their peer group and to share a common experience with their friends. Joining like-minded peers appeals to their collective self-esteem, which eventually, gives them the unexpected pleasure in expressing themselves on SNS profiles. Often, young people provide specific information (e.g., name, birthdate, relationship status) on SNS, although such disclosure is often considered as personalized. Profile generation is an explicit act of writing oneself into being a digital environment (Boyd D., 2008) and participants must determine how they want to present themselves to those who may view their self-representation or those they wish might. With the ability to post, share and tag photos on SNS represents an important advancement in the ability to communicate. Before, if one wanted to share digital photos, one had to email everyone to let them know. With SNS and News Feeds, when one post new photos on Facebook, the friends get automatically notified in their News Feed. People will see the photos on the wall when they visit the profile page. Apart from being a place for self-presentations, profiles are a place where people gather to converse and share. Conversations happen on profiles and a person's profile reflects their engagements. Consequently, young people do not have complete control over their identities. Users are asked to invite their friends to the SNS once they have create their profiles. When relationship is confirmed, the two become Friends in SNS and their relationship is included in the public ââ¬ËNews Feedââ¬â¢ wall. These four features ââ¬â profiles, photos, friends and news feed - differentiate Facebook from other types of computer-mediated communication. Many young people join SNS to maintain connections with their friends. While viewing profiles, they are given links to their friendsââ¬â¢ friends and so they can spend hours surfing the network, clicking from ââ¬ËFriendââ¬â¢ to ââ¬ËFriendââ¬â¢. By looking at othersââ¬â¢ profiles, young people often get a sense of what types of presentations are socially appropriate; othersââ¬â¢ profiles provide critical cues about what to present on their own profile. (Boyd D., 2008) Many young people also manipulate the profiles to express themselves with the choice of pictures and the answers to questions. As Manuel Castells (1997) points out, identity is peopleââ¬â¢s source of meaning and experience. From a sociological perspective, humans come into the world with an identity based on qualities such as their gender, race, familyââ¬â¢s economic status, etc.
A Psychological Analysis of Alice Walkers Everyday Use Essay -- Every
A Psychological Analysis of Alice Walker's Everyday Useà à à à The human mind is divided into three parts that make up the mind as a whole. These parts are necessary to have a complete mind, just as the members of a family are needed to make up the entire family. The use of components to equal a whole is often exercised in literature. Alice Walker's short story, "Everyday Use," contains the idea of family and of the mind, therefore her work can be evaluated through psychological methods. Through their actions, the characters symbolize the three different parts of the mind: the id, the ego, and the superego. The first type of mind division, the id, "constantly strives to satisfy basic drives...[and] seeks immediate gratification" (Myers 379). In "Everyday Use," Dee's personality is equivalent to the id because she seeks her own personal gain and does not necessarily consider the consequences of her actions. Mama, the narrator in "Everyday Use," says that "Dee wanted nice things. She was determined to stare down any disaster in her efforts" (Walker 92). Dee strives for satisfaction in all she does; she will do everything in her power to get what she desires. The story recounts a situation in which Dee wants some quilts that were stiched by her grandmother, but Mama has already promised these treasures to Dee's sister, Maggie. Mama said that as she "[moved] up to touch the quilts. Dee moved back just enough so that [Mama] couldn't reach the quilts. They already belonged to [Dee]" (Walker 96). Mama explains that Dee is determined to gain possession of the quilts. Although the quilts belong to her mother, Dee has already mentally determined that the quilts belong to her. Dee's personality is comparable to the id branch of the... ...The use of psychological strategies in the Walker's work shows that the characters are joined and create one unit, a family. Works Cited Alice Malsenior Walker: An Annotated Bibliography, 1968-1986. Eds. Louis H. Pratt and Donnell D. Pratt. Connecticut: Meckler Corporation, 1988. Everyday Use: Alice Walker. Ed. Barbara T. Christian. New Jersey: Rutgers University Press, 1994. Myers, David G. Exploring Psychology. Third edition. New York: Worth Publishing, 1996. Walker, Alice. "Everyday Use." Literature: An Introduction to Fiction, Poetry, and Drama. Sixth edition. Eds. X.J. Dennedy and Dana Gioia. New York: Harper Collins, 1995. http://www.dc.peachnet.edu/~shale/humanities/composition/handouts/sample/walker.html http://www.luminarium.org/contemporary/alicew/ http://www.seattletimes.com/extra/browse/html97/altalic_051697.html
Monday, September 2, 2019
ââ¬ÅLord of The Fliesââ¬Â- Holocaust Essay
The book,â⬠Lord of the Fliesâ⬠parallels exactly to the horrible accounts of the Holocaust. It took place during the same time, and many ideas and events are very similar. The Holocaust was a huge inspiration on Goldingââ¬â¢s book, and like the Holocaust, Golding creates a setting, thatââ¬â¢s in a sense, secret. They also both took place during World War II. Just like in the beginning, when the boys first landed on the island, before the Holocaust even began, the boys were unified as one tribe. However,underneath the surface, problems were rising. Piggy was referred to only by his derisive nickname, much in the same way as Jews were stripped of their real names and called ââ¬ËJew bastardââ¬â¢or ââ¬Ëkikeââ¬â¢. ââ¬Å"Youââ¬â¢re talking too much,â⬠said Jack merridew, ââ¬Å"Shut up fatty.â⬠Laughter arose (Golding 21) This is only one of the many examples of the boys degrading Piggy. Jews werenââ¬â¢t ever treated quite as fairly as Germans. They were discriminated because of their race,religion, and mostly just because they were living a better life than the Germans. Ralph was the leader. He thought things out with his right hand man, Piggy. Together they were very intelligent, and were respected by most of the boys. Ralph who represents Neville Chamberlain, who was England Prime Minister before World War II was infamous for allowing Hitler to invade the Sudetenland without conse quence. Jack would represent Adolf Hitler. He wanted power, and would do anything to get it. Like Hitler, Jack was a very good public speaker. He said what people wanted to hear, that they would have fun, and eat meat, in a time when meat sounded very good to the boys, when they were on the verge of starvation from hunger. He took advantage of his abilities to hunt and the weakness of the boys, just as Hitler did. He would find in this downtrodden people, an audience very willing to listen. In his speeches, Hitler offered what they needed most, encouragement. He gave them heaps of vague promises while avoiding the details. Hitler didnââ¬â¢t work alone. He had his right hand man who was in charge of the extermination of his enemies. Roger was Jackââ¬â¢s chief executioner and Adolf Eichmann had the job of ridding Germany of Jews. Youà could tell in the beginning that Jack would rebel. He always had a differentà view than Ralph, and you could see some envy of Ralph in him. ââ¬Å"We want meat-â⬠ââ¬Å"And we donââ¬â¢t get itâ⬠â⬠¦Ã¢â¬ We need sheltersâ⬠Suddenly Jack shouted in rage. ââ¬Å"Are youà accusing-?â⬠â⬠All Iââ¬â¢m saying is weââ¬â¢ve worked dashed hard. Thatââ¬â¢s all.â⬠They were both red in the face and found looking at each other difficult (Golding 51). Ralph had his group- Piggy, Simon, and some of the ââ¬Å"littlunsâ⬠. They were the thinkers of the boys. They represented the Jews, and Jack hated them for it because Jackââ¬â¢s main worry was hunting while R alph tried to focus on the fire and getting rescued. Their ideas clashed and so did they. One of Hitlerââ¬â¢s main problems with Jews was that they were so smart and they were living a wealthier life than everyone else, and hogging all of the luxuries that could and should be the Germans. Thatââ¬â¢s when Jack formed his new tribe with the choir boys, then known as the hunters, on the other side of the island. ââ¬Å"Iââ¬â¢m going off by myself. He can catch his own pigs. Anyone who wants to hunt when I do can come too.â⬠(Golding 127). This is similar to Hitlerââ¬â¢s forming of the Nazis. Jack recruited Roger who was a more sadistic member of the tribe. All of his tribe members played a very evil part, and most of them were only interested in killing. They thought it was exciting and enjoyed it. They were forced to rebel against Ralph, and they symbolized the people who were forced into torturing the Jews. They would torture, or be tortured. It was a simple answer for most, as it was for Sam and Eric. They were the public, easily convinced and lead into traps in which they didnââ¬â¢t think for themselves anymore. This is when it changes from a democracy to a dictatorship,exactly what happened after Hitler became leader. In the book, Jack made all of his followers call him chief, respect him, and acknowledge when he was done speaking. The two savages looked at each other, raised their spears and spoke in time. ââ¬Å"The Chief has spoken.â⬠(Golding 141).He made them march together, and look very well organized and unified. On October 13,1930, dressed in their brown shirts, the elected Nazi deputies marched in unison into the Reichstag and took their seats. When the roll call was taken, each one shouted, ââ¬Å"Present! Heil Hitler!â⬠. Both of these examples have alot of similarities. Both show the obedience the leaders had over their followers. They wereà all brainwashed, and this statement goes to both Jackââ¬â¢s tribe and the Nazis. This brainwashing even got to a point where killing was okay. They didnââ¬â¢t really thinkà twice about it. They all thought what they were doing was right, they didnââ¬â¢t realize what they were doing, and didnââ¬â¢t look at the big picture. â⬠¦Roger, with a sense ofà delirious abandonment, leaned all his weight on the leverâ⬠¦The rock struck Piggy with a glancing blow (Golding 180). This statement describes Rogerââ¬â¢s feelings about killing, and it obviously doesnââ¬â¢t matter that much to him. He wasnââ¬â¢t thinking before he acted. When Simon was coming down the mountain to tell everyone that there really wasnââ¬â¢t a beast, it was just a dead body from war, they mistook Simon himself for the beastà because they were so riled up from the feast and the dance, they actually tricked themselves into thinking Simon was something else. Even after, when they knew what they were doing they kept tearing Simon apart. The beast was on its knees in the center, its arms folded over its face. It was crying out against the abominable noise something about a dead body on the hillâ⬠¦At once the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore (Golding 153). The feast and dance are similar to Hitlerââ¬â¢s speeches to get everyone excited to kill the Jews. He began speech in low, hesitating tones,à gradually rising the pitch and volume of his voice then exploding in a climax of frenzied indignation. He combined this with carefully rehearsed hand gestures for maximum effect. He skillfully played on the emotions of theà audience bringing the level of excitementà higher and higher until people wound up a wide-eyed, screaming, frenzied mass that surrendered to his will and looked upon him with pseudo- religious adoration. When Jackââ¬â¢s tribe is trying to hunt down Ralph to torture him, it represents the German police, ripping the ghettos apart just to find some Jews hidden in homes andà other buildings, so that they could be brought to concentration camps where theyà would be tortured and/or killed. When they finally find Ralph, in his thicket hiding,à they decide there is not much they can do to kill him, but set the island on fire. This isà similar to when the German people working on the concentration camps cremated theirà victims in a fire pit, where they couldnââ¬â¢t get out. I also think it is important to mentionà that the word, Holocaust comes from the Greek holokauston , that which isà completely burnt, that which goes up, that is in smoke, or a sacrificial offering that isà consumed entirely by flames. à Ralph did end up escaping the fire, and just when everything seemed lost, the boysà were chasing after him, and it was expected for him to die, the naval officer showedà up on the island because he saw the flames from his ship. It is only when the boys areà rescued by a naval officer that the monster Jack has become shrinks back into his boy-à like state. This deflation of power signifies the collapse of Nazi Germany in the face ofà the Allied forces(Windham 3). A little boy who wore the remains of an extraordinaryà black cap on his red hair and who carried the remains of a pair of spectacles at hisà waist, started forward, then changed his mind and stood still (Golding 201). Inà the Holocaust, when everything seemed lost, soldiers fighting in the war startedà showing up to liberate the Jews, and everyone else that was captured.à The similarites of the book and the German Holocaust are no coincidences. Goldingà had definite intentions of referring to the Hol ocaust in this novel, and in this thesis there areà too many similarities to say they werenââ¬â¢t written because of the events going on duringà World War II.
Sunday, September 1, 2019
Chemistry of Coffee Essay
Before coffee is roasted, it is referred to as ââ¬Å"green coffeeâ⬠. The green coffee is primarily made up of caffeine, lipids, carbohydrates, proteins (amino acids), and organic acids (although inorganic acids exist in coffee as well). These groups are quite stable in the green phase, and it is the carbohydrates, proteins, and acids that will undergo significant reactions during roasting to produce coffee. The important groups of carbohydrates in beans are from the monosaccharides and the polysaccharides found in beans. The disaccharide Sucrose (C12H22O11) also plays a vital role later on in coffee. Generally speaking, Monosaccharides represent the simplest forms of sugars, such as glucose and fructose, and usually follow the formula Cx(H2O)y. These sugars serve as building blocks for polysaccharides like starches and cellulose, which are usually long repeating chains of a basic unit or monosaccharide. All together, carbohydrates represent about 50% of green coffeeââ¬â¢s base. Amino acids are present in green coffee at levels of about 10-13% of dry matter. Amino acids are molecules containing an amine, a carboxylic acid group (an organic acid that contains at least one carboxyl group of COOH) , and a side chain (a chemical grouping that is attached to the main group and is specific to each compound). Lipids represent around 11-17% of coffee. They do not play a huge role in the chemical processes of creating coffee- rather, they act as conductors of aroma and taste later on in the coffee process. Caffeine, an astringent stimulant, develops in coffee as a defense mechanism in the coffee plant. Its content remains stable throughout roasting and brewing. It is highly water soluble. Finally, green coffee beans contain numerous acids. Chlorogenic , Citric, Phosphoric, and Quinic Acids represent some of the most important acids in the green coffee bean. A small amount of acetic acid is also present before roasting. It forms when the coffee cherry is fermented to remove the outer pulp. Other than Phosphoric acid, the major acids at work in coffee are organic. Roasting Coffee Overview: In the first phase, the addition of coffee beans drastically drops the temperature of the roaster. The process is endothermic as the beans absorb heat to give off moisture. Around 100 degrees Celsius the temperature stabilizes as water turns into steam. This leads to an increase of pressure. Once the moisture content has been brought down, temperature increases rapidly again, and the reaction goes exothermic as sucrose begins to decompose at around 190-205 degrees C- forming steam and CO2. The increase in pressure from this reaction bursts the cells of the bean as the bean ââ¬Å"cracksâ⬠. This crack causes the bean to almost double in volume. The process goes endothermic again until about 225 degrees C and beans ââ¬Å"crackâ⬠once again. This increases volume again. Subsequent roasting pushes lipids through the cells to the surface of the bean, and as the bean roasts farther pst the second crack, the volume of the bean decreases due to decomposition. Chemical Processes during Roasting: Caramelization- Caramelization occurs when sucrose begins to decompose and causes the first mechanical crack of the coffee bean. The sugars produce water and carbon dioxide during the reaction, but also color and aromatics like furans (responsible for caramel- like aromas) and HMFs (hydroxymethylfurfural) (responsible for pure, sugar aromas). As the sugar caramelizes further, the aromas increase, but the original taste of sweetness decreases. The Maillard Reaction- The Maillard reaction (discovered in 1912) is the reaction that takes place during the browning of any food. This reaction varies wildly depending on the specific reactants- It happens in seared meat and toasted bread as well as roasted coffee beans. Despite the fact that the reaction comes out with too many variants (and too many unknowns) to go into extreme detail, basic principles govern the reaction for all variants. At its most fundamental form, the Maillard reaction is the reaction that occurs between a reducing sugar and an amino acid. Proteins are all made up of amino acids, so all proteins have the potential to undergo the Maillard reaction. The reducing sugar required for the reaction is any sugar with an aldehyde group. Sucrose is not a reducing sugar, so itââ¬â¢s numerous other sugars like fructose, lactose, and glucose that undergo the process. The sugars and amino acids react to form molecules called melanoidins that have the brown color characteristic of the reaction. The process is complicated because different sugars and different amino acids produce different compounds. Futher complicating the browning process, the new compounds (melanoidins) react even further creating new substances. The Maillard reaction is the cause for many of the volatile aromatic compounds characteristic to coffee, as well as other non-volatile compounds. Strecker Degredation-Strecker Degradation falls under the scope of the Maillard reaction. It is an intermediate step in the overall process, and involves amino acids. Rather than reacting with reducing sugars like the basis of the Maillard reactions, it requires a carbonyl compound as a reactant. The reaction yields CO2, an aldehyde, as well as an amino-ketone. This process is a significant intermediate step because it yields two products that are hugely responsible for the different smells of coffee. The Formation and Decomposition of Acids- From the four predominant acids found in green coffee beans- Chlorogenic, quinic, citric, and phosphoric ââ¬â two decompose and two increase. Chlorogenic acid (C16H18O9) decomposes by 60% to form caffeic (not to be confused with caffeine- not the same thing! ) and quinic acid. The decomposition of chlorogenic acid in the coffee bean is directly proportional to the length of roasting. It also occurs later on in solution once the coffee has been brewed. Citric acid decreases as a result of the roasting process, it is is unable to withstand the roasting process, however its content does not change after it has been roasted (it doesnââ¬â¢t change with brewing). The acid diminishes quickly as roasting levels pass the light roast stage. Phosphoric acid increases with the length of roasting, however scientists are still unclear as to why the phosphoric acid increases rather than simply remaining stable throughout the process. Other notable acids that are formed when coffee beans are roasted are lactic acid and acetic acid, these acids form due to the decomposition of polysaccharides during and following the first crack stage. Coffee Brewing and Taste. Approximately 28% of the components in roasted coffee beans are water soluble. 72% are insoluble. Brewing a cup of good coffee depends on the balance of extraction of these components. Extraction below 16% is associated with weak, peanuty coffee, while extraction over 24% leads to a bitter brew. Taste of coffee depends on the degree of carmelization the coffee went through during roasting, the acidity of the cup, and the aromatic compounds such as aldehydes, ketones, and furans. As mentioned before, carmelization increases the aroma of the coffee, but lowers the overall sweetness of the cup. The overall ââ¬Å"bodyâ⬠or ââ¬Å"weightâ⬠of coffee simply has to do with the number of dissolved particles in the cup. Darker roasts generally have more body to them because the lipids have been brought to the surface of the bean, and are therefore more readily brewed into the coffee. A more ââ¬Å"acidicâ⬠brew (not a literal term- it depends on the acids types present in the brew, the pKa, anions species present, and the buffering capacity) lends a ââ¬Å"brightnessâ⬠to the mouth. Below are some common acids associated with the different flavor notes that accompany an ââ¬Å"acidicâ⬠taste in the cup. -Phosphoric acid has been associated with enhancing the brightness of the coffee, although there is still dispute over which acid contributes the most to the overall ââ¬Å"acidityâ⬠, especially because the majority of phosphoric acid is neutralized with the presence of potassium once itââ¬â¢s in solution. ââ¬â Quinic acid provides a cleanness to the brew in low quantities, but in excess leads to bitterness and astringency -Caffeic acid is generally bitter and harsh. -Citric is bright and floral in moderation, but excess is overly sour -Acetic acid can taste fermenty and vinegary in excess but in small amounts give the coffee a ââ¬Å"wineyâ⬠flavor -Lactic acid is associated with a less prominent ââ¬Å"brightâ⬠flavor, but like citric acid, excess tastes sour -Malic acid is a less prominent acid that is known for its apple flavor As for the various volatile aromas in coffee a few of the predominant components include: ââ¬â Furans which are sweet , nutty, fruity, and caramel smelling -HMFs give off a clean sweet smell. -Ketones are floral, buttery, caramel, vanilla-y, and milky -Phenols in lower levels are spicy, vanilla-y, clove, and anise flavored, excess are associated with a woody, medicinal flavor. Lipids in coffee play a significant role because many of the aromatics in the coffee bean are fat- soluble rather than water soluble. The higher the lipid content, the stronger the taste of the coffee is likely to be. This is why dark roasts generally have a stronger flavor than the light roasts (although it is also due to the increase in overall flavor compounds versus sugars and intact amino acids). Espresso brewed coffee also has a stronger flavor not only due to the increase of dissolved particles relative to the water content, but because it is brewed using emulsion rather than extraction. Emulsion involves pressure as well as water to extract the elements within the bean. The high pressure brewing gets more lipids into the shot than a traditional extraction of pouring water over the coffee grounds would. Finally- caffeine has a mildly astringent flavor. It was not discussed much in this paper because caffeine is relatively stable and doesnââ¬â¢t change from green coffee to roasted coffee. Caffeine level is merely dependent on the caffeine present in the coffee cherry when it was picked and the amount of coffee brewed in ratio to the water. Contrary to popular belief, it is not actually the presence of caffeine that contributes most to the bitter flavor of coffee. Rather, it is a compound called trigonelline (C7 H9NO3), an alkaloid, and its products after degradedation during roasting, that are given the most scientific credit for coffeeââ¬â¢s bitterness.
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