Marketing Research for a Company in Dubai Paper

Marketing for a Company in Dubai - Research Paper Example The marketing management department of Masafi generally divided its target audiences into three different market segmentation, such as psychographic segmentation, demographic segmentation and geographic segmentation. In terms of psychographic segmentation, the organization has targeted kids, young adults and women of all ages. The fresh fruit juices are effectively popular among the teenagers and kids. On the other hand, high quality mineral water bottle and fruit flavoured drinks are highly popular among the young college students, young office executives, middle aged men and women, and busy office executives. These products are of high quality. Therefore, it helps the marketing management department to conduct effective psychographic market segmentation for the target customers. In terms of demographic market segmentation, the organization generally targets both men and women for their differentiated products. Facial tissues are quite popular among the young ladies. On the other hand, high quality mineral water bottles are significantly preferred by the both men and women of all ages. In terms of income distribution, people of middle class and upper middle class income group are the major target customers as the o0rganization has developed cost based pricing strategy for the products (Ferrell, 2012). Last but not the least; the organization also has conducted geographic segmentation for its target customers in the developed marketing strategies.

Question 3&4 Assignment Example | Topics and Well Written Essays - 500 words

Question 3 - Assignment Example The Fourth Amendment does not apply in wiretapping there was no seizure and search. The evidence was obtained solely by hearing. Nobody entered the house of the defendant by force. Taft asserts that the words contained in the Fourth Amendment cannot be expanded to include a phone and the wires that leave the defender’s home to different parts of the world. Justice Stewart reasons that private conversations can be made in public. An individual pays for phone services with the expectation that his conversation will not be public. He expects privacy. The intrusion of this privacy via wiretapping is a violation of the Fourth Amendment. Stewart states that listening to phone conversations is equivalent to a search, which has been mentioned in the Fourth Amendment. The Weeks vs. U.S. case presented the courts with the real definition of privacy intrusion. The trial did not accept the violation of the rights of the defendants found in the Fourth Amendment. The ruling of the case stated that the trial court erred by allowing the evidence collected by forceful entry, search and seizure as part of the evidence. The defendant’s home is a personal space that should not be intruded by any government agency. The Weeks vs. U.S. case helped in defining the implication of the Fourth Amendment. The Fourth Amendment did not affect the evidence that was forcefully seized during the arrest of the defendant. In respect to the court’s conclusion, the Fourth Amendment does not expand to the acts of individuals acting without the push of the federal government. The law is present to control the power of the federal government. The question central to this course is how law written in the 18th century should be interpreted by courts to deal with the technology of the 21st century. Contrast the minority (dissenting) opinions of Brandeis in Olmstead vs. U.S. and Black in Katz vs. U.S. The interpretation of the law is not constant. The law evolves as time and people change.

Schistosomiasis Term Paper Example | Topics and Well Written Essays - 1250 words

Schistosomiasis - Term Paper Example al 2013). One part of the world that has been seriously affected by various types of diseases can be said to be Africa and one common disease that is found in the tropical segments of this continent is Schistosomiasis. What is Schistosomiasis? Schistosomiasis is more popularly known as bilharzia or snail fever and refers to several parasitic ailments (The Carter Center, 2013). The name is derived from the fact that the parasitic diseases can be caused by a number of trematodes species that belong to a genus known as Schistosoma (Thetiot-Laurent et. al 2013). It is also called snail fever because snails happen to act as intermediaries between hosts (that is, hosts that are categorized under mammals.). The snails can be said to carry the disease and affect those who may come into contact with them or their surrounding environment such as small water bodies (Crichton-Harris, 2009). The infected snails contaminate the water that they are in and when this water is used by an individual, t hey open themselves up to the possibility of getting infected. Its contraction through contaminated water is one of the reasons that this disease is a problem in Africa as many individuals from rural regions do not have access to sanitized water and therefore are at a greater risk of being infected due to their environment. Non-sanitized water is a big problem in many parts of Africa and thus diseases such as bilharzia have a greater transmission rate as compared to other regions in the world (James et. al 2006). In most cases schistosomiasis is a chronic illness that can have a serious effect on those who contract it. The disease has the capability to damage the internal organs of an individual if the disease is not treated quickly. Schistosomiasis can also have serious consequences for children as they face the risk of cognitive development impairment and growth can sometimes be affected as well (James et. al 2006). Some forms of schistosomiasis such as urinary schistosomiasis inc rease the risks for an individual with regard to other diseases such as bladder cancer (Strickland, 2006). Signs and Symptoms There are a number of symptoms that one can look for to identify whether an individual has been infected with the parasitic disease. Some of the symptoms that an individual may suffer from include physical aspects such as suffering from diarrhea, fever and a cough. The individual may also experience abdominal pains as well as fatigue when they have not been very active (Botros et. al 2005). During the initial stages of the infection, the individual may suffer from mild itching where the body came into contact with the contaminated water. These symptoms can be confused for something else or even overlooked all together thus it is essential that individuals living in areas where they are under risk of infection be vigilant in ensuring that they are able to detect the disease during its early stages. As the disease progresses there are a number of symptoms that enter into the fray of action but will require medical tests to be identified. These symptoms include an increase in the individual’s white blood cells in the body (Thetiot-Laurent et. al 2013). Organs such as the liver and the spleen may also turn out enlarged as the disease progresses. Urinary schistosomiasis may also result in the development of sores in the genital area. This is one of the more serious symptoms as the lesions that are developed in that area

Implementation of a Communication Tool Kit To Enhance Communication Research Paper

Implementation of a Communication Tool Kit To Enhance Communication Between Healthcare Providers and Patients - Research Paper Example For the purpose it is important to improve or reduce the communication gap between healthcare providers such as physicians and patients. This will be beneficial for both physicians as well patient in improving the medical practice. Physician learns how to deliver bad news such as suffering from cancer to a patient, understanding the emotions of patient, helping them regarding decision-making such as signing an informed consent for a clinical trail. On the other hand the patient feels comfortable and understands the treatment strategies with confidence. The protocol as discussed by Stephanie, Anthony, Susan, and Susan (2002) is depicted in the Table 1. As reported in a publication Elliot et al (2006) a study was conducted by the American College of Physicians Foundation (ACPF) and the U.S. National Library of Medicine (NLM) from 2002-2005 regarding implementation of Information Prescription (or "Information Rx") Program. According this study internet with proper health websites can be a useful tool for improving communication between physician and patient. In this the ACPF and NLM recommended the physicians to encourage patients to visit the evidence based and health informative website MedlinePlus.gov. The physicians were provided with Information Prescription (or "Information Rx") pads. These pads were used to provide the information regarding the website the patient should visit in order to get clarity about the treatment apart from the regular prescription. In the protocol the promotional materials kit that was mailed to physicians of the American College of Physicians (ACP) as per the two project pilot states of Iowa and Geor gia. The contained the Information Prescription (or "Information Rx") pads along with supplementation of room posters and bookmarks for the waiting room. Two comprehensive evaluations were done the first one included the survey of pre and post-intervention Information Rx mail, performing telephonic interviews and using web log analyses. The second comprehensive evaluation included non-random selection of ninety-two physicians by ACP foundation to encourage the practices for the use and visit of website MedlinePlus.gov. It was concluded from the study that physician and patient communication gap was improved with use of Information Rx pads. The physicians found that MedlinePlus is a useful website in promoting the patients self efficacy, understanding the treatment procedures, believing on the physician more and reduced the time needed to spend to patients by a physician. On the other hand the patients were able make better health decisions, able to communicate and understand the tre atments and concept regarding the disease.In other study as suggested by Bauer (2010) Probability-Utility Model was studied as a model for improving communication between healthcare providers and patients. The model

The UK Corporate Governance code should be codified and placed in the Essay

The UK Corporate Governance code should be codified and placed in the Companies Act - Essay Example It was this Code that introduced the principle of ‘comply or explain’.The City and the Stock Exchange gradually adopted it and, in 1998 it evolved into the Combined Code on Corporate Governance. Since the Combined Code is self-regulatory, no legal sanctions are bound to arise due to non-compliance. However, before the Combined Code was adopted, the Greenbury Report 1995 was drafted and it focused on strengthening the accountability while also enhancing the directors’ performance. It made recommendations that a remuneration committee comprising independent non-executive directors should be set up. The 1998 Hampel Report endorsed majority of the findings in both the Cadbury and the Greenbury Reports but it went further in regulating the relationship between the company and its stakeholders. The Hampel Report stated that- the directors are responsible for the relations with stakeholders; but they are accountable to the shareholders. The 1999 Turnbull Report was however concerned with the implementation of some of the requirements found in the Code mostly its internal control requirements. The board is required to periodically assess the control measures and annually report on them. The 2001 Myners Report promoted shareholder activism and also encouraged institutional investors to be more proactive. The Higgs Report drafted in 2003 focused mostly on the non-executive director’s independence, whilst the 2003 Smith Report considered the functions of the audit committee. The Code was reviewed over time after shareholder disquiet over its perceived shortcomings in corporate structures and its ability to respond to poor performance. Several sections were added to the Code- risk management, audit committees, remuneration and internal control. There was a banking crisis in 2008, and with many banks nationalised, this prompted the government to request Sir David Walker to focus specifically on corporate governance in the UK banks and

Stoke Moran Essay Example for Free

Stoke Moran Essay In this essay I am going to compare contrast two detective stories. A pre-twentieth century story by Sir Arthur Conan Doyle called The Speckled Band a modern story by Colin Dexter called Neighbourhood Watch. I will describe the language, characters, social and historical context, Style, the plot, similarities and differences between the two. I will also state which I prefer why. The Speckled Band starts off with Miss Stoner going to Sherlock Holmess house and asking for his help. She tells him of her sisters death and of how her sister had heard a whistle at night for the past week or so. On the night of her death there was a loud scream of terror and just after a whistle Miss Stoner went to inspect quickly but as she neared her sisters room she stumbled out and said silently a speckled band. Miss Stoner was quite worried because her sister was soon to be married and now so is she. As soon as she left Dr Roylott came barging in wanting to know what Miss Stoner had come to see Holmes for. Holmes tried to put off answering Dr Roylott and answered with something about the weather. In disgust Dr Roylott picked up Holmess poker and bent it then he left. Once Dr Roylott left Holmes picked up his poker and bent it back as straight as possible in one go. Holmes and Watson soon left for Stoke Moran which is the home to DR Roylott and Miss Stoner who live with one servant. But they told the dog cart driver that took them there that they were archaeologists and were interested in the building itself. They got off the dog cart near the plantation that was on Dr Roylotts land. He let some gypsies live there and often used to go with them on voyages and trips. When Holmes started to look at the rooms he began in Miss Stoners room which was supposed to be having some repairs done to the wall because the builders punctured the wall while doing repairs in the other wing of the house. When Holmes looked at it there wasnt any repairs done to the wall and nothing wrong with it either. Holmes soon went on to the next room which was currently being used by Miss Stoner Holmes automatically noticed the ventilator and told Watson that he knew that it was somewhere near due to the fact that the dead sister could smell Dr Roylotts cigars and could hear things that Dr Roylott was doing and that meant there was some kind of connection between the rooms and a ventilator would be one of them. He also noticed that the bed was bolted to the floor which could not be moved, also there was a bell-pull which didnt ring a bell and Holmes noticed it was a dummy instantly. Holmes left that room and investigated Dr Roylotts room. He noticed only a few things but the things he noticed were a safe a saucer of milk and a lash curled up making a loop of whipcord. Holmes asked what was in the safe and Miss Stoner replied papers. She told him that she had seen inside and that was what was inside. Holmes wondered to himself in a thick cloud of smoke from his pipe. What was the milk for? Dr Roylott may have had it for his pet cheetah but a saucer wouldnt have been enough for a huge cat like that. Holmes and Watson arranged to come back after Dr Roylott had retired to his room for the night Miss Stoner would signal for them once Dr Roylott had gone to bed for the night. Holmes and Watson waited for the signal at a nearby Crown Inn. When the signal came they went up to Stoke Moran and Miss Stoner let them into her dead sisters room for the night. Holmes and Watson waited into the early hours of the morning waiting for something to happen. Soon enough Holmes got up and hit the bell-rope. Soon after there was a whistle and they soon found Dr Roylott dead and a poisonous snake in his room. In the story Neighbourhood Watch Morse begins in a pub called the Kings Arms taking his lunch hour while looking at a near 30 year old brunet when a Dr Ullman turns up and tells everybody about what had happened. He said that he had gone to the opera and when he had returned his car wasnt in the drive way. He was very worried and phoned the police although they werent much help. A few days had passed and his car had returned back in his drive with a note and an opera ticket worth i 40. Morse was quite surprised and Dr Ullman read the note. The note said Sorry for any inconvenience very sorry indeed. I just had to have a car and yours was there. Its had a shampoo and I filled the petrol tank unleaded, like it says in handbook. Your little car saved my bacon, thats the truth, and Im grateful. Please then do me the honour of accepting the enclosed ticket. I know you like the opera. I wasnt quite sure what performance to choose but Wagner is the king for me, and in my opinion Die Valkurie is the greatest thing he ever wrote. Enjoy your evening and thanks again. Morse found it quite strange for a car to be taken and not even a scratch on it in fact quite the opposite, it looked brand new. Morse soon left and set up a surveillance operation watching over Dr Ullmans house. When it was time to go round the opera Morse and Lewis were already there not very far into the surveillance operation a woman went in and posted something. Morse thought it was a free paper. Lewis soon wanted to go in but Morse told him to wait. Soon after that a man opened the gates and went and took something out of the letterbox it was a key then they noticed that it was Dr Ullman. Morse and Lewis were quite surprised to see Dr Ullman back in his home before the opera was finished. They both went home. Morse walked 300 yards home and Lewis took the van home. When Morse got home he noticed something on the table. A note. It read Sorry for the inconvenience very sorry indeed. It was the only thing worth pinching and Im hoping Ill get a good price for it. Morse leaped up the stairs to see if his tables were gone and they had. Morse phoned the police to tell them that he had been burgled the officer told Morse that it had already been reported by Dr Ullman. He said that he lived near by. Dr Ullman had got the number plate of the white self hire van. Morse went around to Dr Ullmans house and he explained all that had happened. The Language of the two stories is different in many ways. Nowadays we dont use dog carts and dont have bell-ropes in our houses like in the Speckled Band, also we dont write 70 word sentences like In glancing over my notes of Stoke Moran. We also dont call our bedroom a chamber anymore. We dont use phrases like would fain draw a little closer to the fire. Not many houses even have a proper fire in their homes nowadays anyway. The Morse story mainly contains modern language and some slang like genuine enough I reckon and so this chap this is completely differently from the 70 word sentences that are in the Speckled Band. Neighbourhood Watch contains many modern words like Tupperware, new alarm system, white self hire van or even NHS hearing aid. That makes it obvious that Neighbourhood Watch is not set in the same time period as The Speckled Band. The old words in The Speckled Band make it feel rather strange. Maybe its because I dont understand some of them but the new modern words that are in Neighbourhood Watch and everyday life dont add much of any thing to the story.

The Great Gatsby Essay Example for Free

The Great Gatsby Essay F. Scott Fitzgerald, in his classic novel The Great Gatsby, illustrates the American class system in three different categories: the â€Å"old† rich, the â€Å"new† rich, and the â€Å"not† rich. He shows how each class tries to reach the American dream and struggles to remain secure in the life inside America. Fitzgerald depicts the only class that survives is the â€Å"old† rich. In the first place, progressing throughout Fitzgerald’s novel, he derives that Tom Buchanan is inside the class system of â€Å"old† rich, because â€Å"His family were enormously wealthy – even in college his freedom with money was a matter for reproach – but now he’d left Chicago an come east in a fashion that rather took your breath away† (Fitzgerald 6). Tom and Daisy both shared the â€Å"old† rich lifestyle. Their house together was â€Å"more elaborate† and described as, â€Å"a cheerful red-and-white Georgian colonial mansion, overlooking the bay† (6). Tom Buchanan was born into the â€Å"old† rich class system. With the privilege of having that lifestyle, he will always have money to spend. He does not have to work for his pay, and will never lose it. Tom has the ability to live securely, and use his heritance to run away or hide from his problems. Fitzgerald uses Tom’s character to express the usefulness of obtaining money from one’s family wealth. In introducing Tom, Fitzgerald reveals the importance of wealth in the 1920’s by conveying to his readers that money can buy people out of hard times and can be the solution to variable mishaps. Similarly, Fitzgerald sets forth the image of â€Å"not† rich by creating George and Myrtle Wilson. George and Myrtle are â€Å"not† rich because they live in â€Å"the Valley of Ashes† (23). George Wilson is the owner of a beaten-up car repair shop, and is described as a â€Å"spiritless man† (25). Tom and Nick journeyed to the shop because Tom wanted to see Myrtle. The garage was sort of ‘trashy’ and described by Tom, a â€Å"terrible place† (25). The Wilsons are â€Å"not† rich because they have no other means of bringing in money except from George’s garage. His shop produces an average amount of income, where back in the 1920’s was considered â€Å"not† rich. By the relationships formed throughout the novel, Fitzgerald expresses that being in different classes does not uphold and troublesome relations, and that people can still be together. Fitzgerald shows this when he sets up Tom and Myrtle’s affair. The â€Å"not† rich, according to Fitzgerald, never survives the American Dream. Finally, Jay Gatsby, originally known as James Gatz, is of the social class â€Å"new† rich. Jay Gatsby has not always been rich. As a child, he was â€Å"not† rich and he strived to earn more money as he grew with age. People he associated with, who attend his parties, describe him as a â€Å"bootlegger† (61). A young lady said â€Å"one time he killed a man who had found out that he was nephew to Von Hindenburg and second cousin to the devil† (25). With his money, he threw numerous parties. He had orchestras, caterers, lights, everything extravagant and luxurious. Gatsby becomes very wealthy throughout his life, but it is unknown how. Even though Gatsby held luxurious parties, he was never well liked and never received Daisy’s attention. The wealth in Gatsby’s life never made him a happier person and never truly satisfied him. Fitzgerald used Gatsby to symbolize the â€Å"new† rich. The â€Å"new† rich is hard to survive in due to overwhelming amounts of irregular income wealth. It takes a lot of time and effort to maintain that money because it comes untraditionally; the money is also unsecure and is not backed by any type of insurance. Gatsby did not end up surviving in the â€Å"new† rich lifestyle. He finally realizes that ‘money doesn’t buy happiness’. Fitzgerald uses his characters Tom, the Wilsons, and Gatsby in his novel The Great Gatsby to illustrate a detailed image of the American class system. He portrays that the only way to survive the American dream is to have secure wealth backing up one’s life. Even working for one’s earnings. And becoming rich does not guarantee survival, let alone the people who don’t become rich at all. Fitzgerald’s point-of-view concludes that there is on one way to remain in existence†¦ to be born rich.