Ecological Design A strategy for business practice Dissertation - 1

Ecological Design A strategy for business practice - Dissertation Example Development of an eco design through research and subsequently incorporating the same in a business operation is the challenge faced by most companies. This general factors influencing eco design, the areas of change where eco design is applicable, the methods adopted by companies in introducing products and the manner in which an eco design is integrated with business operations form a part of this dissertation. Eco-Design is the design and development of products that are both environment friendly and economically viable. The word derives its origins from the concept of a synergy between design, economy and ecology. (Miriam Borchardt, Leonel A.C.Poltosi, Miguel A Sellito and Gianfraco M.Pereira, 2009) A design which is able to satisfy all three requirements in an effective manner is said to be a successful eco-designed product. With the world globalising at a fast rate there has been a rapid increase in the both the demand and consumption of goods. New players emerging and competin g in the global market, has put a severe strain on the available natural resources and the idea of creating a environment friendly product has been relegated to the background. The three basic issues that an eco-design addresses are (1) The new age customer is getting more information regarding the dangers of environment pollution. He is thus getting more informed regarding the choices he can make while selecting a product. Thus he is able to demand products that are safe and environment friendly which leads to a direct pressure.