Writing a Marketing Strategic plan for the Light bulb Essay

Writing a Marketing Strategic plan for the Light bulb - Essay Example According to them these bulbs are capable to produce light which is equivalent to 40 watt incandescent bulbs. Even though this light is with lesser consumption of power, the led bulb manufacturing companies in North America are in a hurry to find solutions to reduce the heat emitting from every led bulbs during their lighting process. If such bulbs are made available in the market, their expected price will be nearly $60. But reputed bulb manufacturing firms have proposal to reduce the price of such bulbs and make them available at price $30 or $20 if their product gets movement in the market.( Alex, Wilson,May.2010) Apart from reducing the price of their products all reputed firms intention is to introduce sophisticated technologies in the manufacturing process and develop an image in the minds of consumers. The light business in North America is highly competitive. Hence the strategies should be in such a way to cope up with the prevailing competition in the global market. No business men can fool the customers for a fairly long time. Hence the products launching in the market must be able to secure confidence from the side of customers. The confidence of customers has some key roles regarding the good movement of the launching products. Hence, once they could gain confidence from the customers, they need not turn back afterwards. Thus the resources introducing must be able to develop confidence among the customers. Nowadays the customers have tendencies to go beyond products which are environmental friendly.( Alex, Wilson May.2010) Thus in the case of bulb business people prefer economic bulbs which can emit negligible quantity of heat. Certain other bulb contains mercury and during the lighting process of these bulbs mercury vapors will be spreading in the atmosphere. Since mercury v apors are toxic the customers will not welcome such bulbs since they are not environmental friendly. Hence