Principles of Semiotics Essay Example | Topics and Well Written Essays - 1500 words

Principles of Semiotics - Essay Example As language with its signs and symbols is a sign, then to many it is linguistics. So, semiotics is a complex subject studying everything that is expressed under the sky. It is no doubt that Saussure, a famous linguist, is one of the early developers of semiotics. Roland Barthes, Greimas, Julia Kristeva, Jakobson are important in modern semiotics. In its course of development, semiotics had close ties with linguistics, structuralism and social psychology. Structuralism looks at language as a set of signs. They explored the underlying structures beneath the language. Modern Semiotics strives to relate signs and their meaning to their social context and situates itself in the wider perspective offered by social semiotics. It is closely allied to Marxist theory in its social concerns. Semiology aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all of these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification. (Barthes 1967, 9) Acknowledging Barthes idea of signs, semiotics concerns itself with everything that can be considered as a sign, according to Umberto Eco. Sign is anything that signifies something else. ‘Signify’ is very important in Semiotics. As Daniel says, â€Å"n a semiotic sense, signs take the form of words, images, sounds, gestures and objects†. It could be a study of signs in the social, personal or philosophical context. It could be read from Feminist, Marxist or Sociologist perspective. To put in other words, a sign... is something which stands to somebody for something in some respect or capacity (Peirce 1931-58, 2.228). Print and other media advertisements can be read closely to reveal themes and trends in the permutations and combinations of signs. It also gives clue of the readers and the advertisers. The